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SINCE 1984
PAMAR
Pan American Musical Art Research Inc.
• PAMAR’S mission is to “Promote & Preserve the Rich
Cultural Heritage of Latin America & its Diaspora”
• PAMAR reaches the Hispanic community through a
multidisciplinary artistic program
• PAMAR’S target audience, is the Hispanic community
living in the U.S. and abroad, with a special focus on the
New York, Metropolitan area
PAMAR
Pan American Musical Art Research, Inc
ABOUT
 Pan American Musical Art Research is a 501(c)(3) organization that:
o Promotes awareness of and appreciation for the cultures of Latin America
o Sponsors and presents multi-disciplinary performances and events
o Audience is made up of primarily Latin Americans and includes a broad audience of ages, and
racial, cultural and economic backgrounds in the Tri-state are
o Collaborates with local arts and culture organizations
MISSION
 To promote and preserve the rich cultural heritage of Latin America and it diaspora
 To provide educational music and art programs through public schools
 To showcase highly enjoyable and high quality dance, film, music, literature, theatre, and visual and
performing arts representing or influenced by Latin American culture
 To facilitate exposure and performing opportunities for Latin artists
NYC DEMOGRAPHICS
 30% Latino:
o
o
o
o
33%
27%
13%
26%
Puerto Rican
Dominican
Mexican
All others Hispanic
 70% Other
 49% of Latinos attend cultural events as a
way to support a community organization
 43% of Latinos attend cultural events to
celebrate their heritage
2006 – 2007 2008 – 2009 – 2010 – 2011 – 2012 – 2013 – 2014- 2015
CURRENT PROJECTS
 Latin American Cultural Week
Art Festival – 10 years
 Celebracion de la Cultura Hispana en
Washington Heights
Festival – 4 years
 Shall We Tango NYC
Music Festival – 2 years
 A Musical Journey Through Latin America
Educational Program – 20 years
A
Musical Journey
Through
Latin America
EVENT GROWTH TRENDS
 LACW annual growth rate: 2009 - 2014
o 2009 – 2010 - 30%
o 2010 - 2011- 40%
o 2011 - 2012- 43%
o 2012 – 2013 – 45%
o 2013 – 2014 – 47%
 LACW provides a platform for artists and institutions to promote their cultural
events
 LACW grew from recruiting tri-state area artists and institutions to including
artists from all 50 states and beyond
 LACW partners with established NYC venues and institutions that would be
inaccessible to developing artists from Latin America
MARKETING CAMPAIGNS
 Annual LACW participating audience estimated at 30,000
 LACW printed promotional materials: Widely circulated throughout the tri-state
area
o 1,000 posters
o 30,000 booklets
o 20,000 postcards
 Access to over 500,000 people through our media partners
o Impacto NY Latin News with a circulation of 58,000, readership over
288,000 weekly and E-subscription of 300,000
o El Diario reaching 223,000 daily readers in NYC, NJ and Long Island
o Norte a Sur with 35,000 printed publications and 10,000 online copies
throughout NY, NJ, RI, MA, PA, DC, FL, CA, IL, AK, Canada, Puerto Rico,
Spain, Argentina and Uruguay
o La Voz Latina reaching 25,000 homes on Long Island
MARKETING CAMPAIGNS
 Interviews by
o National Public Radio’s Here and Now
o Viceversa Magazine
o WNYC Radio’s Soundcheck
o NY1 TV’s Noticias
o Fox Five TV’s Good Day Street Talk
o NTN24, a television station broadcasting in New York City
as well as throughout Latin America
SOCIAL MEDIA 1
 Reach - over 2 million viewers
 LACW at NYC ARTS:
o Due to the quality, reach and diversity of its programs, LACW was invited by
NYC Arts to join their organization
o
200,000 page views and 47,000 unique visitors per month
o iPhone app
o Featured on the NYC-Arts Twitter, Facebook, Google+, Tumblr and LinkedIn
with over 340,000 impressions per week
o Email newsletters to 6,000 members
o Thirteen.org with 500,000 unique visitors per month.
o THIRTEEN’s social media accounts represent 4,000,000 impressions per month
SOCIAL MEDIA 2
 Bilingual press release linked with 5,700 websites in the NYC metro area
and internationally
 Shibui Markets with 20,000 registered users, providing access to the
financial services community
 Press releases
o NYC listings editors and services
o NYC Department of Cultural Affairs website
o WQXR, NY1
o Eventful
o NYC Arts
o NYC & Co
SOCIAL MEDIA 3
 LACW at NYC Latin Media and Entertainment Commission’s
website
 Social Media: through PAMAR’S efforts with local PR Agencies
o
o
o
o
o
Twitter
Facebook
Google+
Tumblr
LinkedIn
 LACW website - www.lacw.net
o Links to all LACW participants websites
o Participant’s linked to LACW’s site: Through LACW there
is a multiplier effect by providing access to a wider
audience
HIGHLIGHTS & RECOGNITIONS
 LACW event dates coincide with Christie's and Sotheby's Latin American art
auctions to increase visibility
 NYC Latin Media and Entertainment Commission helps with publicity
 2008-2012 LACW received Mayor Bloomberg’s proclamation for showcasing
"the very best of Hispanic art and culture”
 In 2012 received Manhattan Borough President Stringer’s proclamation
recognizing PAMAR’s 28 years of service
 In 2014 Shall We Tango NYC received a welcome letter from the City of
New York office of the Mayor Bill de Blasio
SPONSORS
Participating Institutions
PARTICIPANTS
Americas Society, American Symphony, Agustin Fernandez Foundation, Artered, Arts>World Financial Center, Archibold
Arts, Barnes & Noble, Brooklyn College, Carnegie Hall, Callpulli Dance Company, Centro Civico Cultural Dominicano,
Clemente Soto Velez Cultural & Educational Center, Concert Artist Guild, Consulate General of Argentina, Consulate
General of Brazil, Consulate General of Colombia, Consulate General of Chile, Consulate General of Uruguay. Consulate
General of Spain, Christie’s, Chelsea Art Museum, Cuban Artist Fund, Danmar Academy of Performing Arts, Dance Anonnymous,
Empire State College, El Museo del Barrio, Franklin 54 Gallery + Projects, Gabarron Foundation, Gallery 1500, Galeria Galou,
Greenwhich House, Howard Scott Gallery, Jimenz Arts, Jose Limon Dance Company, Edmar Castaneda, Encuentro NYC,
Magnan Projects,Mexican Cultural Institute, Miyago Yoshinaga Art Prospect, National Youth Orchetra of Uruguay,New York
Public Library for the Performing Arts,North/South Consonance, Recee Galleries,Repertorio Espanol, Solar , Sotheby’s,
Symphony Space,Teatro La Tea, Inc,TeatroStageFest,Throckomorton Fine Art,The World Music Institute, Instituto
Cervantes,PNTA Art Fair, Pratt Institute, Praxis International Art, Philaronic Orchestra of the Americas ,The Latin
American Piano and Song Festival, Lark Play Development Center, Leham College Art Gallery, Leslie Loham Gallery,
Alejandro Florez Tibagi, Alejandro Zuleta Vallenato Collective, Andrea Arroyo, Andrea Nalerio, Arturo Duo, Barcelona
Jazz Orchestra, Binelli-Ferman Duo , Eliza Priztker, Evan Gri, Felipe Galindo, Folklore Urbano, GlamourTango, Gregorio
Uribe Big Band. Homero Aridjis, Issue Project Room, JAVA, Jeremy Larochelle, Khorikos, Lucia Pulido . M.A.K.U
Mariana Galassi, Mariana Mathews, Mario Vargas Llosa, Max Liftchiz, Migration Art Expo . NoMMA, New York Society
for Ethical Culture, Our Saviour’s Atonement Lutheran Church, Paul Odette, Pedro Giraudo, People Theater Project
Polly Ferman, Richard Garret, Sofia Kerns, The College Academy. The Theater from the New City, WHIN
HABITUS; a dispora journal, Jovino Santos Neto, Jorge Roeder, Julio Santillan, Nilko Andreas, Oscar Valero Dance
Company,Raul Manzano,Sabrina Lastman,Sofia Sotello,The Madison String Quartet,Tony Bechara,Tribo,Gustavo
Moreto,Word up Community Bookshop, Dock Sud,Duo Caramba,Eva Allyon,Julio Botti,Lexa Rosean,Llliana Araujo,The
Newman and Altman Guitar Duo,Mar Sala,Maria Mulata,Machiko Ozawa, Alturas Duo, Alondra de la Parra, Complexions
Contemporary Ballet,Cornelia Street Café, Dance Manhattan,Goloborotko’s StudioNohra Haime, Aurea Joyas, King Juan
Carlos Center @NYU,Cliff Korman,Susan Pesce,PS125 Harlem, Michael Colina, Remy Toledo Gallerry,Buenos Aires in
Translation,UNA YPIC – Latin American Affairs Committee, Upwardly Global, Vale Tango, Ze Mauricio,Daniel Fetecua,
David Gonzalez, Dientes de Caramelo, Ballet Hispanco,Apollo Theater,Estampas Folkloricas,Christopher M. Travis, Daniel
Binelli, Diego el Cigala, Edith Grossman, Francisco Roldan, Daniel Tatita Marquez, Jordy Sax, Mano a Mano, Mariano Gil,
Regional de NY, Yael Acher – Modiano, Spain Culture New York , Dardo Galletto Studios, Strictly Tango NYC, Olga
Andrino, Pregones Theater, Thalia Spanish Theater, Brooklyn Museum, Pedro da Silva, Tango Lovers, Shapira Studio,
Up Theater, Armando Batista, Jaqueline Donado, Maija Garcia, Miguel Falquez Certain, M.A.K.U Mariana Galassi,
Mariana Mathews, Mario Vargas Llosa, Max Liftchiz, Migration Art Expo . NoMMA, New York Society for Ethical Culture,
Our Saviour’s Atonement Lutheran Church, Paul Odette, Pedro Giraudo, People Theater Project Polly Ferman, Richard
Garret, Sofia Kerns, The College Academy. The Theater from the New City, WHIN, Adam Tully, Carlos Franzetti, New
Generation Dance Company, Cesar Reyes, Allyson Brewster-Franzetti, Chris Vazquez, Guitter Arts, Highline Ballroom,
Karina Romero, Maria Cangiano . Mariela Pacchioli, Martin Rodriguez, Octavio, Brunetti, Quintet of the Americas, Sofia
Rei Koutsovitis. Urbansonora,Adriana Fiterman, ATIPICA, Beledo Quartet, Blue Moon Milonga,Canta Libre. Claudio Ivan
Remeseira, Eddy Marcano and His Acoustic Trio, From Bach to Broadway, LLC, , Adam Tully, Carlos Franzetti, New
Generation Dance Company, Cesar Reyes, Allyson Brewster-Franzetti, Chris Vazquez, Guitter Arts, Highline Ballroom,
Karina Romero, Maria Cangiano . Mariela Pacchioli, Martin Rodriguez, Octavio, Brunetti, Quintet of the Americas, Sofia
Rei Koutsovitis. Urbansonora,Adriana Fiterman, ATIPICA, Beledo Quartet, Blue Moon Milonga,Canta Libre. Claudio Ivan
Remeseira, Eddy Marcano and His Acoustic Trio, From Bach to Broadway, LLC,