Download Circuit Protection Product Overview

TE PM Conference
Circuit Protection (TECP)
Presented by: John Tuley, Brian Massa, Peggy Dodd, Younga
Pearson
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TE Circuit Protection
Discussion Points
• Who are we and where are we going
• High level product overview
• Key product focus
• Go to market strategy (manufacturer representation)
• Pricing strategy
• Inside sales and customer service overview
• Pricing and design registration process
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page 2 / April 5, 2011
TE Connectivity Circuit Protection
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page 3 / April 5, 2011
Safer and Reliable Circuit Protection Solutions
• We help protect your electrical equipment, making it safer and more reliable
• Innovation leader in standard, hybrid and custom circuit protection solutions
Overcurrent protection
– PolySwitch resettable devices
– Single-use surface-mount
fuses
Our Product Advantage
Overcurrent Circuit
Protection
Hybrid
Protection
Overvoltage protection
PolyZen™ Devices
Silicon ESD
Protection Devices
PESD
Protection Devices
PolySwitch™ Resettable Devices
– ESD protection devices
– Gas discharge tubes
2Pro™ Devices
Surface-mount Chip Fuses
Telecom Fuses
Gas Discharge Tubes
Hybrid protection
MHP Devices
– 2Pro devices
– PolyZen devices
Over temperature protection
- MHP, RTP (new)
- BiMetal (in production)
Overvoltage Circuit
Protection
Overtemperature
Protection
RTF Devices
Launched Jan 2010
BiMetal TP
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Distribution Launch
April 2011
page 4 / April 5, 2011
Our Product Advantage
Overcurrent Protection
PolySwitch
Resettable Devices
Fast-Acting
Chip Fuses
Overvoltage Protection
High-Current-Rated
Chip Fuses
Slow-Blow
Chip Fuses
PESD Protection
Devices
Gas Discharge
Tubes
SESD Protection
Devices
Hybrid
Protection
2Pro Devices
PolyZen Devices
Telecom Fuses
Information is TE Confidential & Proprietary
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page 5 / April 5, 2011
Circuit Protection Quick Reference
Devices
Information is TE Confidential & Proprietary
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page 6 / April 5, 2011
Circuit Protection Quick Reference
Information is TE Confidential & Proprietary
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page 7 / April 5, 2011
Overcurrent Circuit Protection
PolySwitch Resettable Devices
• Radial-leaded, surface-mount & axial-strap construction
• Specific products for Automotive & Telecom markets
- Benefits
• Increased reliability
• Shock and vibration resistant
• Wide variety of applications
- Features
• Remotely resettable
• Testable
• Solid-state
• Variety of form factors
• Low-resistance devices available
• RoHS compliant
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page 8 / April 5, 2011
Why is a PPTC Useful?
• Under normal operating conditions, PPTC remains low in resistance
• When fault occurs, the PPTC heats up and increases in resistance thereby
protecting the equipment from fault
• PPTC resets when fault is removed and returns to low resistance
Electrode
Electrode
Conductive
Conductive
Pathways
Pathways
Below
melting point
Cool Down
And Shrink
Insulating
Insulating
Polymer
Polymer Matrix
Matrix
Heat Up
And Expand
Conductive
Conductive
Filler
Filler Particles
Particles
Above
melting point
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page 9 / April 5, 2011
Overcurrent Circuit Protection
Multi-Layer Technology Benefits
• Higher current ratings in a given package size (especially slow blow)
• 360° Arc suppression
Silver Fuse Element Benefits
• Lower thermal derating
• Excellent pulse withstand characteristics
Multi-Layer Design
Multiple
Glass/Ceramic
Fuse
Substrate
Elements
RoHS Compliance Benefits
• Meets environmental requirements globally
Does NOT reset
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page 10 / April 5, 2011
Overcurrent Circuit Protection
Telecom Fuses
- Benefits
• High density placement in multi-port system designs
• Improved temperature rise performance over other similar surface-mount
fuse devices under sneak-current testing
- Features
•
•
•
•
Low profile and small footprint
Overcurrent protection in case of power fault events
Low resistance
Enables the design of equipment complying with applicable telecom
specifications including UL60950,TIA-968-A, and Telcordia GR-1089
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page 11 / April 5, 2011
Overvoltage Circuit Protection
Gas Discharge Tubes
- Benefits
• Suitable for sensitive equipment due to impulse
sparkover response
• Can be used in high-frequency applications
• Highly reliable performance
- Features
Wide range of voltages, sizes and form factors
Low capacitance and insertion loss
Crowbar device with low arc voltage
High accuracy spark-over voltages for high precision
designs
• Tested per ITU K.12 recommendations
• RoHS compliant and halogen free
•
•
•
•
Information is TE Confidential & Proprietary
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page 12 / April 5, 2011
Hybrid Protection
PolyZen Devices
• Polymer Enhanced Precision Zener Diode Micro-assemblies
- Benefits
• Helps shield downstream electronics from overvoltage and reverse bias
• Trip events shut out overvoltage and reverse bias sources
• Analog nature of trip events minimize upstream inductive spikes
- Features
•
•
•
•
•
•
•
Overvoltage transient suppression
Hold currents up to 2.3A
Time delayed, overvoltage trip
Time delayed, reverse bias trip
Power handling on the order of 30 watts
Integrated device construction
RoHS compliant
Polymer PTC
VIN
VOUT
Zener
Diode
GND
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page 13 / April 5, 2011
Description
Samples/Stock
Comments
ChipSESD
Orders now
Samples January
0402, 0201 Silicon ESD devices. Value proposition: devices
in common chip package, uni-directional, easy to inspect
solder, manufacturing advantage of chipscale.
PolyZen Device – ZEN059
USB 3.0, 2.0 protection
Samples Now
Orders Now
Meets USB suspend mode requirement, protects USB ports.
Full product family.
RLOP – reflowable leaded over
current protection device
Samples Q1’11
Production Q1’11
PPTC leaded device that can be encapsulated and reflowed for
harsh environments. Able to expand PPTC into more industrial
markets
GDT – Gas Discharge Tubes
5KA 5mm, 20Ka 8mm, & 3mm
square GDT
Samples Q1’11
Lighting / High voltage spike protection: applications: Analog
and digital line cards, cellular base stations,
set-top boxes, VoIP, xDSL, power supplies, surge protectors
Chip Fuse: Surface mount Fast
Acting 1206SFF family:
32V – 6,7 & 8 Amp
Samples NOW
Released for Production
Expand product portfolio, we will promote in Jan-March of
2011
Chip Fuse: very fast action,
surface mount 2410SFV family
Samples NOW
Production March
We will launch and promote late in Q1’11, and add AC rating
into SCD specification
Surge Modules
Custom Play – first
module shipping Now
High ASP ($5 range). Ability to develop full custom protection
module for customer, includes MOV, PPTC, Relay, etc. Target
customers are medium volume (20K units/year) who would
prefer plug and play solution. Turnkey or build to spec.
SESD0201P1BN-0400-090
SESD0402P1BN-0450-090
Will target promotion
w/FAE’s in Q1’11.
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page 14 / April 5, 2011
Market Disruptors & New Technology Platforms
Description
Status
Focus Areas
MHP
Arcless Contact PPTC
Hybrid for High Power
Launched at Electronica
Distribution promotion late
Q1’11
Samples Q1’11
High current and voltage DC applications. Example
cordless power tools, power toys with motors, etc.
RTP
Reflowable thermal protector
Automotive Qualified
Launched at Electronica
Distribution promotion Q2’11
Proto samples NOW
Production samples March
Thermal protection that can be surface mounted and
reflowed and place in close proximity to protected
components (EG FET’s). Automotive qualified.
SESD
Low Cap. ESD Diodes
In development
Exp. Launch FQ3’11
Target ultra low cap ESD.
BiMetal – Thermal Protectors
CP4TM , CP17AM
Samples NOW
Production NOW
Target appliance, Fan, and general motor
thermal protector markets. Primary competition
Sensada
+ + + Other platforms 2012 Launch
Mass market promotion via distribution planned for late Q1’2011 (March/April)
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page 15 / April 5, 2011
Industrial / Appliance & HVAC Markets
Automotive
Communications
Industrial /
Appliance & HVAC
Multimedia
Applications
• Electromagnetic loads
• Solenoids
• Security and fire alarm systems
• Test and measurement equipment
• Industrial controls
• LED driver
• Air conditioner
• Washing machine
• Refrigerator
• Vacuum cleaner
Portable Electronics
Washing machine
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LED lighting
page 16 / April 5, 2011
Multimedia Market
Automotive
Communications
Industrial /
Appliance & HVAC
Multimedia
Portable Electronics
Applications
• Power supply for CPU
• IEEE1394 and USB ports
• Power supply for fiber
optical telecom
• IEEE 1284 parallel data
bus
• IEEE802.3 Ethernet
• LCD monitor
• Speaker
Laptop
• PC cards and sockets
• HDMI: HDTV, STB, DVD
• SCSI
• Smart card readers
• Video ports
• POS equipment
Desktop PC
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LCD TV
page 17 / April 5, 2011
Circuit Protection Product
Set-top Box Opportunities
FRONT PANEL
Smart-card Reader
USB 2.0 Ports
FireWire Input Port
BACK PANEL
Hard-Disk Drive (HDD)
Composite Video Output
USB 2.0 Ports
Input from Antenna (Coaxial Cable)
FireWire Input Port
AC Power Input Port
RJ-45 for 10/100 Base-T
(Ethernet) Input
RJ-11 (Phone) Input Ports
HDMI Output
Satellite (coax) Input Ports
S-Video Output
RCA Stereo Audio (L/R) Output
RS-232 Serial Port
DVI Port
Information is TE Confidential & Proprietary
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S/PDIF Audio Output
Component Video Output
page 18 / April 5, 2011
Americas Sales Territories
RSM / FAE / I-S
(effective Dec 2010)
Tony Cilluffo
CANADA (Barry Brents FAE, Frank Melion RSM)
West
Bruce Jeppesen
FAE: Barry Brents
I/S:Laurie Hazen-McCarthy
FAE: Genaro Maldonado
Auto I/S -Alma Montemayor
I/S - Shari Jennings
Central + CA
Frank Melion
FAE: Genaro Maldonado,
I/S: Shari Jennings
EAST
Brian Massa
FAE: Joe Dinkel
I/S: Laurie Hazen-McCarthy
BP Electronica
Romualdo Costa
FAE: Barry Brents
I/S: Valerie Jensen
Tony Cilluffo
FAE: Genaro Maldonado
I/S: Shari Jennings
Information is TE Confidential & Proprietary
Do Not Reproduce or Distribute
page 19 / April 5, 2011
TE CPD Americas Rep Sales Territories
Oct. 2010
Tech-Trek – CANADA
Tony Cilluffo
Robert Marshall
FAE: Genaro Maldonado
Auto I/S -Alma Montemayor
I/S - Shari Jennings
Luscombe
NW
Max
Luscombe
Colorodo
L2
Auto
DA Crowley
L2
Millen
TL Dowell
O’Donnell
South
Empire
Arbotek
Spectrum
Marketing
Novus
EAST
Brian Massa
Fralia
FAE: Joe Dinkel
I/S: Laurie Hazen-McCarthy
FAE: Barry Brents
I/S:Laurie Hazen-McCarthy
Romualdo Costa
Central + CA
Frank Melion
BP Electronica
FAE: Genaro Maldonado,
I/S: Shari Jennings
Barry Brents, FAE
Valerie Jensen
am
ah
Gr
West
Bruce Jeppesen
Graham
Tony Cilluffo
FAE: Genaro Maldonado
I/S: Shari Jennings
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page
page 20
20 / April 5, 2011
Americas Rep Contacts
NEDA Design Registration Contacts
CENTRAL Contacts
EAST COAST Contacts
Robert Marshall
Andrea Boone – [email protected]
DA Crowley & Associates
Support – [email protected]
Thomas L. Dowell Associates
Gail Pues – [email protected]
Empire Technical Associates (Upstate NY)
Anna Donovan – [email protected]
O’Donnell South CA (Southern CA)
Bobbi Scobie-DeBono 310-781-2255
Max Technical (IL)
Tina Ivy – [email protected]
Arbotek Associates
Paul Delagrange – [email protected]
Luscombe Engineering CO (MT, WY, UT, CO)
Kristi Hall – [email protected]
Max Technical (WI)
Courtney Hall – [email protected]
CANADA Contact
Tech-Trek
Gina Downs – [email protected]
WEST COAST Contacts
Luscombe Engineering NW (OR, WA & Boise)
Erika Coleman – [email protected]
Mike Volpigno – [email protected]
L2 Technical Sales (Northern CA & Reno)
Karen Poor – [email protected]
Spectrum Marketing
Debi Roecklin – [email protected]
BP Electronica
Jesus Chi – [email protected]
Mayra Blackmore – [email protected]
Sonia Soto – [email protected]
Millennium Technical (MI)
Colleen Manquen – [email protected]
Millennium Technical (IN)
Megan Schultheis – [email protected]
The Novus Group
Paul Pfeuffer – [email protected]
Graham Associates
Sue Nunnery – [email protected]
Millennium Technical (OH)
Nikki Bannister – [email protected]
Megan Schultheis – [email protected]
Linda Kavali – [email protected]
Kristin Zabor – [email protected]
Millennium Technical (KY)
Megan Schultheis – [email protected]
Fralia
Suzi Kapin – [email protected]
Amanda Carter – [email protected]
Information is TE Confidential & Proprietary
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page 21 / April 5, 2011
Raychem Circuit Protection Products Support
Network in Menlo Park
Laurie Hazen-McCarthy, Valerie Jensen, Alma Montemayor
• Line down expediting (assigned distributors & direct accounts)
• Sample and literature
• NDR assistance and entry per territory
• ESF and distribution follow-up on quote and sample activity
• General questions on part numbering and applications
Shari Jennings
• Sales analyst and metrics: distribution inventory and market share
• America’s rep statements
• FTB and target account metrics
• Sample and literature
• NDR assistance and entry per territory
• ESF and distribution follow up on quote activity
• General questions on part numbering and applications
Information is TE Confidential & Proprietary
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page 22 / April 5, 2011
Raychem Circuit Protection Products
America’s Distribution Contacts / Asia EDI Team
Laurie Hazen-McCarthy
Allied, Digi-Key, E-Sonic, Future, Hammond, Heilind, Mouser, Newark & TTI
Valerie Jensen
Arrow, Avnet, Intertek & Sager
Alma Montemayor
Direct Accounts
CPD Global Customer Service Team
Grace Yuan - Supervisor
Release of Distributor EDI orders and common order adjustments (Ship when available, freight method change,
delivery date revisions)
Information is TE Confidential & Proprietary
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page 23 / April 5, 2011
Circuit Protection Products
Menlo Contact Info
Peggy Dodd-
Peggy Dodd- [email protected]
650-361-3559
Laurie Hazen-McCarthy- [email protected] 650-361-2589
Shari Jennings- [email protected]
650-361-3038
Valerie Jensen- [email protected]
530-887-1385
Alma Montemayor- [email protected]
Grace Yuan- [email protected]
FAX 650-361-4600
650-361-6912
(86)21-61067356
WWW.CIRCUITPROTECTION.COM
Information is TE Confidential & Proprietary
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page 24 / April 5, 2011
Quote Requests: Needs from Circuit Protection
• If POS customer is a contract manufacturer
– OEM information in the ultimate end customer data fields.
• If the request is a Meet Comp (MCP)
– Requested resale price must be filled in the data field.
Information is TE Confidential & Proprietary
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page 25 / April 5, 2011
Design Registrations
• Implemented our pricing system in Apr 2009
• 1050 design registrations submitted
– Conversion rate: 6%
Information is TE Confidential & Proprietary
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page 26 / April 5, 2011
Pricing Points of Contact
• Younga Pearson
– Pricing Analyst for the Americas
– Global Coordinator for CPD pricing activities
– Email: [email protected]
– Office phone: 513-204-6951
– Cell phone: 479-422-3370
• Peggy Dodd
– Customer Service Manager
• Laurie Hazen-McCarthy
– Inside Sales
• Shari Jennings
– Inside Sales
Information is TE Confidential & Proprietary
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page 27 / April 5, 2011
Thank you!
www.circuitprotection.com
© 2011 Tyco Electronics Corporation. All Rights Reserved.
2Pro, PolySwitch, PolyZen, Raychem, TE Connectivity, TE Connectivity
(logo) and TE (logo) are trademarks of the TE Connectivity Ltd family of
companies.
Information is TE Confidential & Proprietary
Do Not Reproduce or Distribute
page 28 / April 5, 2011