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TABLE OF CONTENTS:
1. This is Forware:
1.1
1.2
1.3
1.4
1.5
Forware historical perfomance
Mission statement
Board and team
Our company : Key factors
Organization chart
2. Business Opportunity
2.1
2.2
2.3
2.4
2.5
Security Market: Some facts
Competitive advantage
Market and costumers
Our competitors
Some examples of business opportunities
3. Products
3.1 Products and services
3.2 Current products, services and approach
3.3 Research and development (R&D): Forware pipeline
4.
Social corporate responsibility
5.
Forware Financial Figures
6.
Additional facts of Forware
1. This is Forware
1.1
1.2
1.3
1.4
1.5
Forware historical performance
Mission statement
Board and team
Our company: Key factors
Organization Chart
1.1 Forware historical performance
• Started point:year 2005
Jose Luis Castillo
Our vision: How to improve
engineers productivity in the
future exploration challenges
• September 2005 : First Engineers team
• August 2007 : First circuit prototype
• November 2007 : Iliberix Technologies S.L. was born
• February 2008 : Ftoken as a product is ready for
launching
• March 2009 : Forware products are ready for marketing
1.2 Mission Statement
“Our mission is to enhance the productivity and the
security of companies with HW and SW solutions built on
top of the most advanced semiconductor technology”
1.3 Board and team
¾ Jose Luis
Castillo
Computer Engineer. 5 years working with NASA & ESA.
Since 2005 in Forware. Expertise in Computing and
Digital Electronics
¾ Francisco Baena
¾Helio Huete López
Computer Engineer. 3 years working in R+D at Bank
Santander. Since 2007 in Forware. Expertise in
Interpreters and Compilers
Computer Engineer. 4 years in Telefónica
R+D. Since 2005 in Forware. Expertise in
Software Interfaces
1.4 Our Company:Key factors
¾BIC-Granada, Parque Tecnológico de la Salud
¾Limited liability company
¾Financial Capital: 85.500€
¾Startup period : 2 years (2005-2007)
¾Activity period: 2 (2007-2009)
¾Patents: 1
¾Current company products: 3
¾New patents and products in development: >10
¾3rd party company products: 1
1.5 Organization Chart
Chief Executive
Officer
Jose Luis Castillo
Quality Control and Assurance
Francisco Baena
Administration
Marketing
Engineering
Carlos González Antonio Puertas
Luca de Tena
Rocío Manzano
Services
Finances
Francisco Baena
Innovation
R+D
Jose Luis Castillo
Brand
Development
Rocío Manzano
Human Resources
Purchasing
Sales
Archive
Investors
Hardware
Software
Jose Luis Castillo
Santiago García
David Garcia
Javier Ruano
Daniel Caparros
Francisco Baena
Valerio Manuell Sevilla
Jose Manuel Pulido
Helio López
Marketing Research
Elvira Carmona
Lañanet Rojas
2. Business Opportunity
2.1 Security Market: Some facts
2.2 Competitive advantage
2.3 Market and customers
2.4 Our competitors
2.5 Some examples of business opportunities
2.2 Competitive Advantage
Patent about Security, Intellectual Property and Licenses’ Management
* Occultation of Data
Cryptographic Engine
* Occultation of Data + Functionality
CryptoProcessor
* Occultation of Data + Functionality + Architecture
Competitors
Competitors
Forware
CryptoArchitecture
* Security always relies on a secret (password, cryptographic key, algorithm)
* State‐of‐the‐art technology efficiently protects communication channels but not the secret
* Professional Hackers often gain access to the secret via invasive attacks (i.e. physical access)
* CryptoArchitecture prevents invasive attacks, by hiding the secret near the
physical semiconductor level
* It is not 100% physical protection, thus allowing flexible deployment and reconfiguration
•Complex solutions are securely built on top of a simple CryptoArchitecture
2.2 Competitive Advantage
A BUSINESS OPORTUNITY
Piracy via invasive attacks * is really extended => Immediate need for Security!
EXAMPLE OF PIRATED MOTHERBOARD INTEL 4004 at http://www.flylogic.net/blog/. Reverse-Engineering Custom Logic
* Professional Hacker scans the chip, identifies the secret, probes the wires and defeats security
* Professional Hacker scans the chip, identifies the secret, probes the wires and defeats security
2.5 Some examples of business opportunities
Videogame consoles ‐ Sales summary
2.5 Business oportunity examples
Games/
console
WORLD
Units
WORLD
PS3
20.980.000
PS3
5,30
1
X360
29.100.000
X360
6,60
1,25
Wii
47.960.000
Wii
5,50
1,04
Price/
Units
Sales
NORMALIZADO
Rate
Units/Console
Rate
Sales/Console
Sales
Units
PS3
1.722.14
7
60,00 €
103.328.820,00 €
0,0821
4,9251
X360
1.196.24
2
60,00 €
71.774.520,00 €
0,0411
2,4665
Wii
785.150
42,00 €
32.976.300,00 €
0,0164
0,6876
2.5 Ejemplos de oportunidades de negocio
World Losses
Units
Turnover
X360
1.484.921
71.546.197,92 €
Wii
3.270.585
203.232.003,49 €
Profits
World
Protection
Sales with Ftoken
Extra Sales with
Ftoken
Percentage
improvement
sales
56.304.424,87 €
104.565.360,47 €
32.790.840,47 €
45,69%
40.557.354,38 €
129.783.534,01 €
96.807.234,01 €
293,57%
Cost-Unit
Ftoken
Total- Cost
Ftoken
X360
21,00 €
Wii
10,00 €
2.5 Some examples of business opportunities
SOFTWARE
PROTECTION
Example of company SAGE SP
1.219,00 €
IN SPAIN COMPANIES WITH
SOFTWARE > 1000 €
= ARE AT LEAST 1000
COMPANIES
10% OF THESE 1.000
CUSTOMERS=100
POTENTIAL CUSTOMERS
SAGE IS SELLING 130.000 SOFTWARE UNITS
SOFTWARE
2.600.000€
899,00 €
899,00 €
899,00 € 899,00 €
ENTERTAINMENT SOFTWARE BUSINESS
OPORTUNITY
The piracy economic
impact in Spain
is about 14%
Videogames
designer sells 1M
of units 60€/units
Revenues: 60M€
To cancel piracy
effects:
Investment
in Ftoken:
3´5M€(1´14X3€)
Extra revenues
without piracy
effects: 8´4M€
(14% de 60M€)
Extra revenues deducted
Ftoken: 4´2M€
(8´4M €– 3´5M€)
2.5 Some examples of business opportunities
POTENTIAL MARKET :
54,2% of adult
population expose a
high risk of cholesterol
1.686.177 DONATIONS
WHERE THE TEST
COULD BE APPLIED,
(AT 8€ FTOCKEN) =
13.489.416€
20.000.000 potential
customers
8.000 FTOKEN AT 16€/UNIT
= 128.000€ (FTOKEN CAN
8.000 ARE THE
CURRENT COMPANY
CUSTOMERS
PROTECT CRITICAL INFORMATION AND
IMPROVE DATA SCORING)
(SELLING 4% 20.000.000)
800.000 UNITS = 12.800.000
€
WARNING: 10% OUT OF
13.489.416 THIS IS
ABOUT 1.348.942 €
3. Products
3.1 Products and services
3.2 Current products, services and approach
3.3 Research and development ( R&D): Forware
pipeline.
3.1 Products and services.
PRESENTACIÓN DE LA EMPRESA
3.1 Productos y servicios
3.1ofertados
Productspor
andFORWARE
services.
∙ F-TOKEN:
Tecnología
patentada
de protección
inteligencia,
datos, información,
F-TOKEN:
Patented
technology,
productsde
and
tools that enable
the
flujo de comunicación.
development of secure IT solutions on top of the nearly physical protection
of secrets (passwords, criptographic keys, algorithms, etc).
¾Ventajas:
Proporciona: un
mayortonivel
de seguridad
que losprovides
productos
que ofrece
¾ Advantages
inmune
current
invasive attacks,
a reliable
la competencia.
Es un
producto
patentado.
and flexible
base
for a wide
range of complex security solutions, being
a patented technology.
¾Aplicaciones en:
¾Seguridad
¾Applications in:
¾Gestión¾Information
y Refuerzo de
Licencias Comerciales
Security
¾Protección
de laRights
Propiedad
Intelectual
¾Digital
Management
¾Licensing
¾Piracy Prevention
3.1 Productos y servicios
3.1ofertados
Productspor
andFORWARE
services.
PCORESTUDIO: CAD tool. Reduces the effort needed to engineer integrated
∙ PCORESTUDIO: Es una herramienta CAD que disminuye los costes y facilita el
circuits, shortening the design-test-redesign path thanks to fast prototyping tools
diseño de circuitos basados en FPGA´s y su programación.
used to take early architectural decisions and fix early bugs.
¾Ventajas: más productivo y mejor compatibilidad que los competidores
¾Advantages: more productive and compatible than immediate
competitors.
¾Aplicaciones en:
¾Procesamiento masivo de datos
¾Applications in:
¾Prototipos Electrónicos
¾Massive Data Processing
¾Sistemas Empotrados para Electrical Equipment e Instrumentación
¾Electronic Prototypes
¾Embedded Systems for Electrical Equipment and Automation
3.1 Productos
servicios and
ofertados
por
3.1y Products
services.
FORWARE
∙ PORTABLECORES.COM:
Portal
Webcommunity
para intercambio
y comercialización
PORTABLECORES.COM:
Online
for developers
of CORES*de
and
diseños
electrónicos.
Se focussed
trata de una
comunidad
de diseñadores
de CORES* y
hardware
systems*,
on early
and portable
prototypes.
sistemas de hardware*. Proporciona diseños portables a todas las tecnologías
disponibles
FPGA´s.
*CORES:deUnit
that can be used again in a hardware system.
All kind
of electronic
Esto*Hardware
permite laSystems:
obtención
de ingresos
pordevices.
interAVERAGEción de FORWARE con los
diseñadores
de cores y empresas
interesadas
en that
esteoffers
tipo de
productos
tecnológicos.
¾ Advantages:
It is the only
community
both
tools and
designs for
Hace posible
difusión de CORES
portablesThose
compatibles
con todos
losthat
proveedores.
rapidlaprototyping
and portability.
two features
ensure
community contributors share designs with more potential users and less
effort.
*CORES: Unidad reutilizable dentro de un sistema hardware.
*HARDWARE: Cualquier tipo de dispositivo electrónico.
¾ Applications in: Electronic Design market
¾ Ventajas: Ofrece diseños compatibles con herramientas de desarrollo
¾Aplicaciones en: Comercialización de diseños electrónicos
3.1 Products and services
SECTORS
PRODUCTS
1.Corporate security
Ftoken corporate
2. Entertainment
Ftoken gaming
3. Software
Ftoken soft
4. Electronic equipament and automations
Ftoken hardware
5. Bio & Nano tecnology
Ftoken diagnosis
6. Banking
Ftoken banking
7. Tourism
Ftoken tourism
8. Automomotive
Ftoken automotive
9. Military
Ftoken military
10. Semiconductors
Pcore studio
4. Social corporate responsibility
4. Corporate Social Responsibility
“Our company is actively working to improve the enviroment making lives better for
consumers, employees and the whole community. We try to do our daily work
following ethical standards and international rules”.
• We try to Improve stockholders company value.
• Leadership in Customer Satisfaction.
• Environmental protection.
• We encourage our personal for developing their professionals carrers.
• Employees are actively engaged in future development of the company.
PROJECT TIMING
Marketing Plan 2010
Sales kick-off for
international trade and
domestic distribution
Project kick-off
Business Organization
Business Plan 2009/2013
Ene
Feb
Mar
Green light for
Financial plan
Abr
May
Financial plan
Jul
Ago
Sep
Oct
Nov
Dec
Foreign Market Research
Relevant documentation delivered
Planned meeting
Jun
Marketing Campaign
USA/UK
Contact : Our office is based in the city of Granada:
Bic Granada. PTS, Avda de la Innovación, Ofic. 411 18100 Armilla (Granada) ‐ Spain Tel: +34 958 750 977 Fax: +34 958 750 978 email: [email protected]
www.forware.es