Download CV MARTINA G.GALLARZA September 2015 SHORT IN

Martina G. Gallarza1
Currently at UNIVERSIDAD DE VALENCIA, MARKETING DEPARTMENT.
FACULTAD DE ECONOMIA.
AVDA DE LOS NARANJOS S/N 46022 VALENCIA. SPAIN
Passeport 51 392 991 C Nationality SPANISH Married (3 children)
Address: c/ Cronista Carreres 11 pta. 40 46003 Valencia
orcid.org/0000-0003-2461-1247
CURRICULUM VITAE
September 2015
1- EDUCATION
2- RESEARCH
2.1. RESEARCH PAPERS
2.2. BOOK CHAPTERS
2.3. PAPERS in CONGRESSES and CONFERENCES
2.4. MEMBER of SCIENTIFIC COMMITTEES
2.5. RESEARCH STAYS in FOREIGN UNIVERSITIES
2.6. PRIZES, AWARDS and GRANTS
3-TEACHING
3.1. TEACHING in UNDERGRADUATE and POSTGRADUATE LEVEL
3.2. TEACHING in DOCTORATE LEVEL
3.3. PhD SUPERVISOR and MASTER THESIS SUPERVISOR
3.3. TEACHING ABROAD SPAIN
4- MANAGEMENT EXPERIENCE
4.1. MANAGEMENT IN HIGHER EDUCATION
4.2. BUSINESS EXPERIENCE
4.3. PROFESSIONAL AFFILIATIONS
1
Full name in Spanish: Martina González-Gallarza Granizo
CV Martina G.Gallarza
1- EDUCATION
ACREDITATIONS (Academic career validation at the Spanish Ministry of
Education)
o FEBRUARY 2010 ANECA Associate Professor. National Agency for Evaluating
Quality of Higher Education.
LEVEL 4/5 (“PROFESOR TITULAR DE
UNIVERSIDAD”)
o DECEMBER 2006 CVAEC Regional Agency for Evaluating Quality of Higher
Education
DOCTORAL
TEACHER
IN
CONTRACT
(“PROFESOR
CONTRATADO DOCTOR” LEVEL 3/5)
o DECEMBER 2004 ANECA National Agency for Evaluating Quality of Higher
Education ASSISTANT DOCTOR TEACHER (“PROFESOR AYUDANTE
DOCTOR” LEVEL 2/4)
o AUGUST 2004
CVAEC Regional Agency for Evaluating Quality of Higher
Education
- PROFESOR AYUDANTE DOCTOR (LEVEL 2/4); PROFESOR DOCTOR DE
UNIVERSIDAD PRIVADA
o SIX YEARS OF RESEARCH VALIDATED AT MINISTERY OF EDUCATION (1
“SEXENIO”: 2002-2008).
DOCTORAL DEGREE
PhD Dissertation: “El valor percibido. Un modelo en el ámbito de la experiencia
turística”.« Perceived Value. A model in the framework of a tourism consumer
experience »
Date: 27/06/2003. Grade: EXCELLENT CUM LAUDE.
Phd Supervisor: Ms. Irene Gil Saura.
Marketing Department. Faculty of Economics. Universitat de Veaencia
BACHELOR DEGREE
LICENCIADA EN CIENCIAS ECONÓMICAS Y EMPRESARIALES (5 years degree)
Instituto Católico de Administración y Dirección de Empresas (ICADE)
Universidad Pontificia de Comillas. Promotion: 1986-1991
LANGUAGES SPOKEN
SPANISH: Mother Tongue
FRENCH: Bilingual BACCALAURÉAT (BAC B MENTION) Lycée Français de Madrid.
4 years lived in Paris
ENGLISH: High Level (written and speaking). Several long periods in UK and USA
National Official diplomas of English and French (C2)
2
CV Martina G.Gallarza
2- RESEARCH
2.1. PUBLICATIONS (PAPERS)
44 papers published in International journals and in Spanish journals (national or LatinAmerican)
JOURNAL & EDITOR
1. Journal of Service
Marketing
EMERALD
TITLE & AUTHORS
“Intrinsic values dimensions and the
value-satisfaction-loyalty chain: a casual
model for services”
Martina G.Gallarza, Francisco Arteaga,
Giacomo del Chiappa & Irene
2. International Journal of “Value dimensions in consumers'
Hospitality Management experience: combining the intra- and
HOSMAN
inter-variable approaches in the
hospitality sector”
ELSEVIER
Martina G.Gallarza, Francisco Arteaga,
Giacomo del Chiappa & Irene Gil.
3. Cuadernos de Turismo.
Universidad de Murcia
“Causas y consecuencias sociales de la
satisfacción de los clientes con hoteles”
YEAR
2015
(Just
accepted)
2015
(Just
accepted)
2015
(in press)
“La satisfacción como indicador de la
calidad asistencial”
2015
(in press)
Springer
6. Journal
1
of Hospitality
Marketing
and
.
Management.
Taylor & Francis
7. INNOVAR, Journal of
Administrative and
2
1
”Application of Service Dominant Logic
to the Medical Device Industry
2015
(in press)
SCOPUS
2014
SJR=0,171
2015
(in press)
SCOPUS
2014
SJR=1,086
Martina G.Gallarza, Francisco Arteaga &
Irene Gil
“Participar como voluntario en eventos
especiales: comparación
In Recs2
Latindex
Robert Wells, Martina G.Gallarza, Luisa
Andreu & Remedios Calero
“Managers' perceptions of delivered
value in the hospitality industry”
SCOPUS
ISOC
Universidad
Raúl Villodre, Martina G.Gallarza &
Complutense de Madrid Remedios Calero
5. International Review of
Public and Nonprofit
Marketing
ISI Web of
Knowledge
2014
JCR=1,939
2014
SJR=0,102
Beatriz Moliner Velázquez, Martina
G.Gallarza, María Fuentes Blasco e
Irene Gil Saura
4. Cuadernos de Estudios
Empresariales
INDEXED in
ISI Web of
Knowledge
2014
JCR=0,989
2015
(in press)
In-Recs: Spanish list of Journals with impact factor (http://ec3.ugr.es/in-recs/)
ISI Web of
Knowledge
2012
CV Martina G.Gallarza
Social Sciences
entre el valor esperado y percibido”.
JCR=0,058
Universidad Nacional de Martina G.Gallarza, Francisco Arteaga,
Colombia
David Servera & Teresa Fayos
8. European Journal of
Tourism Research.
Special issue on:
“Advances In Hospitality
and Tourism Marketing
& Management”
International University
College
9. International Journal of
Culture, Tourism, and
Hospitality Research.
EMERALD
10. International Review of
Public and Nonprofit
Marketing
“Attitudes Toward Disintermediation in
Hotel Reservations: Spanish Travellers’
Profile”,
2015
Vol 9, pp.
129-143
SCOPUS
2014
SJR=0,122
SCOPUS
2014
SJR=0,197
Giacomo del Chiappa, Carlota Lorenzo
& Martina G.Gallarza
“Emotions and visitors satisfaction at a
museum”
Giacomo del Chiappa; Luisa Andreu &
Martina G. Gallarza
“Loyalty behaviour in patients: applied
analysis to the “Alzira Model”
2014 Vol
8 No. 4,
pp. 420431
SCOPUS
2014
SJR=0,299
2014 Oct,
5
SCOPUS
2014
SJR=0,171
Remefios Calero & Martina G.Gallarza
SPRINGER
11. Journal of Business
Theory and Practice.
“Service-Dominant Logic and Value in
2013
Tourism Management: A Qualitative Vol 1, No
Study within Spanish Hotels Managers”
2
Open access
journal of
Scholink
Scholink
12. ESIC Market.
Economics and
Business Journal
ESIC Editorial
13. International Journal of
Voluntary and Nonprofit
Organizations
(VOLUNTAS)
Springer
14. Teoría de la Educación.
Revista
Interuniversitaria
Ediciones Universidad
de Salamanca
15. Annals of Tourism
Research.
2
Travis B. Hayslip, Martina G. Gallarza, &
Luisa Andreu
“Value, Satisfaction and Loyalty in
volunteerism: application to a Religious
megaevent.”
Elena Floristán; David Servera;
Francisco Arteaga; Teresa Fayos; &
Martina G. Gallarza;
“Measuring socio-demographic
differences in volunteers with a valuebased index: illustration in a megaevent.”
2013
Vol. 44,
nª 3,
Sept-Dici
2013, pp.
133-157
In Recs
RECYTFECUT
LATINDEX
2013
25(6) pp.
1345-136
ISI Web of
Knowledge
2013
JCR=0,750
Elena Floristán; Teresa Fayos; Francisco
Arteaga & Martina G. Gallarza;
“Percepciones de los diferentes agentes
2013
implicados en el servicio de Formación
Vol 25(1),
universitaria”
pp. 149172
Teresa Fayos; Martina G. Gallarza &
David Servera
“The value of volunteering in special
2013
events: a longitudinal study·
Vol.
SCOPUS
2012
SJR=0,259
ISI Web of
Knowledge
CV Martina G.Gallarza
ELSEVIER
40(1),
Martina G.Gallarza, Francisco Arteaga & 105-131.
Irene Gil
2013
JCR=2,795
Awarded Best International paper in 2013 by
AEMARK
16. PASOS, Revista de
Turismo y Patrimonio
Cultural.
¿Qué es y cómo se mide el Turismo
2013
Cultural? Un estudio longitudinal con Vol. 11(2)
series temporales para el caso español”
April,
267-284
Elodie Mallor; Martina G. Gallarza, &
Teresa Fayos
17. Tourism Review. AIEST “The Quality-Value-Satisfaction-Loyalty
2013
Association
chain: relationships and impacts”
Vol 68(1)
Internationale d’ Experts
pp. 1-20
Scientifiques
en Martina G.Gallarza, Irene Gil & Francisco
Tourisme.
Arteaga
EMERALD
18. Cuadernos de
Administración.
Pontifica Universidad
Javeriana. Colombia
19. Applied Stochastic
Models In Business and
Industry
WILEY
20. Anales de Estudios
Económicos y
Empresariales.
Universidad de
Valladolid
21. 1
Papers de Turisme
Conselleria
6
de Turisme,
Cultura y Esport
In-Recs
SCOPUS
2013
SJR=0,112
Awarded as Outstanding Paper 2014 by Emerald
“La Motivación de Compra de Productos
2012
de Comercio Justo: Propuesta de un Vol. 5
Índice de Medición por Diferencias (45): 63Sociodemográficas”
85,
David Servera; Teresa Fayos, Francisco
Arteaga, & Martina G. Gallarza
“A Multiblock PLS Based Algorithm 2012 (on
Applied to a Causal Model in Marketing”
line)
Volume
David Servera, Irene Gil, Francisco 29, Issue
Arteaga & Martina G.Gallarza
3, pp.
241–253
“Percepciones del usuario vs.
2011
percepciones del gestor del servicio
Volumen
sanitario: un análisis cualitativo en el
XXI, pp.
ámbito del “Modelo Alzira””
9-37
Remedios Calero & Martina G.Gallarza
“El Valor entregado, la cultura de
servicio y la orientación al cliente en los
hoteles de España”
Martina G.Gallarza, Irene Gil &
Francisco Arteaga
22. 8
Revista de Investigación “Análisis y evaluación del servicio de
en
) Educación
formación universitaria: implicaciones
para el marketing estratégico de las
universidades”
SCOPUS
2012
SJR=0,125
ISI Web of
Knowledge
2012
JCR=0,544
ISOC
2011
Vol 49-50
pp. 7-23
In-Recs
ISOC
DIALNET
LATINDEX
2011
Vol 2,
nº9, pp.
133-152
In-Recs
LATINDEX
DIALNET
Generalitat Valenciana
Universidad de Vigo
23. 9
Cuadernos de Ciencias
Económicas
)
y
Empresariales.
Universidad de Málaga
3
Teresa Fayos, Martina G.Gallarza,
David Servera & Francisco Arteaga
“La Concesión Administrativa como
2011
Modelo de Gestión Sanitaria en la Vol 10,
Comunidad Valenciana”
2011 pp.
179-191
Remedios Calero & Martina G.Gallarza
In-Recs
CV Martina G.Gallarza
24. 1
Journal of Consumer
Behaviour
0
)
WILEY
“The value of value: further excursions
on the meaning and role of consumer
value”
Martina G.Gallarza, Irene Gil & Morris B.
Holbrook
2011
25. 1
Revista Española de
Economia
1
de la Salud
)
Editorial Infociencia
“Marketing de Servicios: Análisis
aplicado a la concesión sanitaria
administrativa”
Remedios Calero & Martina G.Gallarza
2010
Vol, 19
(4) pp.
149-170
26. 1
Revista Europea de
Dirección
2
y Economía
de
) la Empresa
“La dimensionalidad de valor en la
2010
experiencia
Vol, 19
De voluntario en un mega-evento (4) pp.
turístico”.
149-170
SCOPUS
2’11
SJR=0,305
(in ISI WEB of
Knowledge
since 2012)
In-Recs
SCOPUS
2010
SJR=0,101
(European Academy of
Management and
Business Economics)
27. 1
International Journal of
Culture,
3
Tourism and
Hospitality
)
Research
Martina G.Gallarza, David Servera,
Francisco Arteaga & Irene Gil.
“Consumer Behavior in a Religious Event
2009
SCOPUS
Experience. An empirical assessment of Vol. 3 nº
2009
Value Dimensionality among Volunteers”. 2, pp 165180
EMERALD
Martina G.Gallarza, Francisco Arteaga,
Elena Floristán & Irene Gil.
28. 1
Tourism Review. AIEST “The Concept of Value and its
2008
SCOPUS
Association
4
dimensions. A tool for analysing tourism Vol. 63 nº
2008
Internationale
)
d’ Experts experiences”.
3, Pp. 4SJR=0,105
Scientifiques
en
20
Tourisme.
Martina G.Gallarza & Irene Gil.
HIGHLY COMMENDED AWARD 2009
EMERALD
29. 1
INNOVAR Journal of
“La investigación en valor percibido
2008
ISI Web of
Administrative
5
and
desde ell Marketing”
Vol 18, nº
Knowledge
Social
)
Sciences
31 pp. 72008
Irene Gil & Martina G.Gallarza
16
JCR=0,00
Universidad Nacional de
Colombia
30. 1
Cuadernos de
“Segmentando clientes a partir del valor
2007
In ISI Web of
Economía
6
y Dirección
del servicio. Una aproximación en el Nº 31, pp. Knowledge
de
) Empresas
contexto de la relación entre empresas”.
31-66.
since 2009
ACEDE, Asociación
Científica de Economía
y Dirección de
Empresas
31. 1
Estudios Turísticos
7
Instituto
)
de Estudios
Turísticos.
Ministerio de Industria,
Turismo y Comercio
32. 1
Revista Española de
Investigación
8
y
4
Irene Gil, Gloria Berenguer, Martina
G.Gallarza & María Fuentes.
“La investigación conceptual sobre valor
percibido en la experiencia turística.
Propuesta de un modelo verbal gráfico”
2007
Nº.174,
pp. 7-32
In-Recs
Martina G.Gallarza & Irene Gil
“Desarrollo
de
una
escala
2006
multidimensional para medir el valor Nº 18, pp.
In-Recs
CV Martina G.Gallarza
Marketing
)
ESIC Editorial
33. 1
Tourism Management
9
ELSEVIER
)
34. 2
The Observatory and
Entrepreneurial
0
Research
)
Centre Ecole des
Dirigeants & Créateurs
d'entreprise
35. 2
Cuadernos de Estudios
Empresariales
1
)
Universidad
Complutense de Madrid
36. 2Tourism Review. AIEST
Association
2
Internationale
)
d’ Experts
Scientifiques
en
Tourisme.
EMERALD
37. 2
Annals of Tourism
Research.
3
)
ELSEVIER
38. 2
Annals of Tourism
Research
4
(in Spanish)
(a
) selection of papers
from ATR)
ELSEVIER
39. 2
Harvard Deusto
Business
5
Review
)
Deusto Editorial
40. 2
Tourism Review. AIEST
Association
6
Internationale
)
d’ Experts
Scientifiques
en
Tourisme.
5
percibido en una experiencia de 35-60
servicio”.
Martina G.Gallarza & Irene Gil
”Value dimensions, perceived value,
2006
satisfaction and loyalty: an investigation Vol. 27,
of university students’ travel behavior ”
pp. 437Martina G.Gallarza & Irene Gil
452
“Encuentro de servicio, valor del servicio
2005
y satisfacción del cliente. Una aplicación Issue
en
el
ámbito
de
la
relación
Nº3,
interorganizativa”
Septiemb
re, pp.
Irene Gil; Manuel Sánchez; Gloria 91-117.
Berenguer & Martina G. Gallarza
“Encuentro de servicio, valor percibido y
2005
satisfacción del cliente en la relación Nº 15, pp.
entre empresas”
47-72
Irene Gil; Manuel Sánchez; Gloria
Berenguer & Martina G. Gallarza
“The “Sun and Beach” tourism
2004
destination image: an application to the Vol. 59,
case of Cuba from the Spanish tourism nº 1, pp.
Market Origin.”
16-24
Haydée Calderón, Irene Gil, Roberto
García & Martina G.Gallarza
Tourism Destination image. Towards a
conceptual framework.
Martina G.Gallarza; Irene Gil & Haydée
Calderón
2002
Vol. 29,
nº 1, pp.
56-78
“Imagen del destino. Hacia un marco
2002
conceptual”
Vol. 4, nº
1, pp. 37Martina G. Gallarza; Irene Gil & Haydée
62
Calderón
“Fidelidad versus
perros o amigos?”
Martina G. Gallarza
Lealtad
¿clientes
2002
Marzo/Ab
ril 2002,
pp. 56-61
“Mesurer l’image d’une destination; une
2001
approche á partir de l’analyse des Vol. 56,
attributs perçus”.
nº 1/2
Martina G. Gallarza; Irene Gil & Haydée
Calderón
ISI Web of
Knowledge
2006
JCR=0,856
563 cites in
google
scholar
none
In-Recs
ECONIS
ISOC
SCOPUS
2004
SJR=0,000
ISI Web of
Knowledge
2002
JCR=0,462
1082 cites in
google
scholar
In-Recs
In-Recs
CIRC
Dialnet
SCOPUS
2001
SJR=0,000
CV Martina G.Gallarza
EMERALD
41. 2
Tourism Review. AIEST
Association
7
Internationale
)
d’ Experts
Scientifiques
en
Tourisme.
EMERALD
42. 2
ESIC Market
8
ESIC
)
Editorial
43. 2
Estudios sobre
Consumo
9
)
(Instituto Nacional de
Consumo)
44. 3
Harvard Deusto
Marketing
0
y Ventas
)
Ediciones Deusto
6
« Le marketing des services comme
2000
approche analytique dans la recherche Vol. 3, pp.
touristique ».
54-63
Martina G. Gallarza; Irene Gil & Haydée
Calderón
SCOPUS
2000
SJR=0,000
“Diseño y prestación del servicio: un
2000
aplicación en distribución comercial Enerominorista”
Abril
Martina G. Gallarza & Irene Gil
2000, pp.
23-44
“Análisis
del
mercado
de
las
1999
organizaciones no lucrativas: una nº 48, pp.
aplicación del estudio de imagen de las
39-48
tiendas de comercio justo”
Haydée Calderón, Carmela Tarrazona &
Martina G. Gallarza
La comunicación no verbal en la Venta
1997
Personal.
MayoMartina G. Gallarza
Junio pp.
60-64
In-Recs
In-Recs
LATINDEX
DIALNET
ISOC
In-Recs
CIRC
CV Martina G.Gallarza
2.2. BOOK CHAPTERS
1. ENCICLOPEDIA OF TOURISM, Ed. Jafar Jafari, and Honggen Xiao: Springer.
Frankfurt
CHAPTER/ENTRIES: “Voluntary sector” and “Customer Value” 2 entries (400
words each).
AUTHOR: Martina G.Gallarza
DATE. 2015 In press
http://refworks.springer.com/mrw/index.php?id=5631
2. LEGENDS IN MARKETING – Morris B. Holbrook. Edited Jagdish Sheth.
Sage Publication
CHAPTER; COMMENTARY. For Legends in Marketing – Morris B. Holbrook,
Volume 2: “Radical” Experiential Views – The Consumption Experience and
Customer Value. Edited by Elizabeth C. Hirschman
AUTHOR: Martina G. Gallarza
DATE: 2015 In press
http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book244091
3. STRATEGIC MARKETING IN TOURISM SERVICES EDs. Rodoula H.
Tsiotsou and Ronald E. Goldsmith. EMERALD.
CHAPTER: “Customer Value in Tourism Services: Meaning and Role for a
Relationship-Marketing Approach” Chapter 10 in Part III in Relationship
Marketing, pp. 147-172
AUTHORS: Martina G.Gallarza, Irene Gil and Morris B. Holbrook
DATE. 2012
ISBN: 978-1-78052-070-4
4. HANDBOOK OF PARTIAL LEASTS SQUARES, Eds. Exposito Vinci; Chin
W.W; Henseler, J & Wang H. Springer-Verlag, Berlin Heidelberg
CHAPTER: “A new Multiblock PLS based method to estimate causal models.
Application to the post-consumption behavior in tourism” Chapter 6, pp. 141-169
AUTHORS: Francisco Arteaga, Martina G. Gallarza & Irene Gil
DATE: 2010
ISBN: 78-3-540-32825-4; DOI 10.1007/978-3-540-32827-8 7,
5. CASOS DE COMPORTAMIENTO DEL CONSUMIDOR, Ed. Dr. D. Salvador
Ruiz de Maya. ESIC EDITORIAL, Madrid.
CHAPTER: "La satisfacción del consumidor: el método del incidente crítico.
Caso práctico”. pp. 266-283.
AUTHORS: Gloria Berenguer, Irene Gil & Martina G. Gallarza
DATE: 2001
ISBN: 84-7356-265-8
6. ENCICLOPEDIA OF TOURISM, Ed. Jafar Jafari. Routledge, London.
CHAPTER/ENTRIES: 3 references: Partnership, Voluntary sector, Customer
Satisfaction.
AUTHOR: Martina G. Gallarza
DATE: 2000
ISBN: 0-415-15405-7
7
CV Martina G.Gallarza
7. ENCICLOPEDIA DE TURISMO, Ed. JafarJafari. Ed. Síntesis. 2000
CHAPTER/ENTRIES: 3 references (traslated): Partnership, Voluntary sector,
Customer Satisfaction. (Asociación, Voluntariado & Satisfacción del
Consumidor). .
AUTHOR: Martina G. Gallarza
DATE: 2000
ISBN: 84-7738-967-5
8
CV Martina G.Gallarza
2.3. CONGRESSES and CONFERENCES (PARTICIPATIONS)
76 papers presented in both national and international conferences
Congress and Papers
1. 18th EAERCD Rennes 2015 “Effects of value
dimensions on cognitive and affective
satisfaction and loyalty”
National/
Congress
Year
International
Field
International 2015 Retailing
Martina G.Gallarza, Eugenia Ruiz-Molina & Irene
Gil-Saura
1. 18th EAERCD Rennes 2015 “Fashion
Involvement, Shopping Motivations, Cognitive
and Affective Destination Involvement, and
Demographics Affect Tourists’ Trip Length? An
Empirical Study in the City of Valencia (Spain)
International
2015
Retailing
International
2015
Marketing
International
2015
Marketing
International
2015
Marketing
National
2015
Health
Pauline Sullivan, Martina G.Gallarza, Teresa Fayos & Haydee
Calderón
2. EMAC 2015 European Marketing Academy
Conference. KU Leuven “What factors
determine patients´ loyalty towards health
service providers? An empirical approach in
Spain through secondary data” (poster)
Remedios Calero & Martina G.Gallarza
3. EMAC 2015 European Marketing Academy
Conference. KU Leuven “Exploring Competing
Structural Models On Sacrifices, Quality,
Value, Satisfaction And Loyalty With Partial
Correlations” (Poster)
Martina G.Gallarza, Francisco Arteaga & Irene GilSaura
4. EMAC 2015 European marketing academy
conference. Ku Leuven. “differences on the
dimensionality of the volunteer experience: an
application in the scope of events”
Elena Floristan, Martina G.Gallarza, Teresa Fayos &
Francisco Arteaga
5. XXXV Jornadas de Economía de la Salud AES
“¿En qué especialidades médicas muestra el
paciente una mayor lealtad?”
Remedios Calero & Martina G.Gallarza
9
CV Martina G.Gallarza
6. XXXV Jornadas de Economía de la Salud AES
“La naturaleza relativa del comportamiento de
lealtad del paciente”
National
2015
Health
International
2015
Education
International
2015
Marketing
International
2015
Marketing
National
2014
Marketing
National
2014
Marketing
International
2014
Services
Marketing
International
2014
Marketing
Remedios Calero & Martina G.Gallarza
7. INTED 2015 (International Technology,
Education and Development Conference) “The
consumer value trade-off and the international
experience: benefits and costs of being an
Erasmus student”
Rosa Curras, Teresa Fayos, David Servera,
Francisco Arteaga & Martina G.Gallarza
8. 14th International Congress Marketing Trends.
ESCP-EAP Paris y Università Ca’Foscari de
Venecia “The relativity of patients’ loyalty
behaviour: capture, retention and desertion”
Remedios Calero & Martina G.Gallarza
9. 14th International Congress Marketing Trends.
ESCP-EAP Paris y Università Ca’Foscari de
Venecia “Comparing private and public health
care provision: an explorative approach to
citizens from Spain and Italy
Remedios Calero; Martina G.Gallarza; Giacomo
del Chiappa & Ofelia Nerbón
10. XXIV Congreso Nacional de Marketing
AEMARK (Elche) “”Segmentando clientes por
su lelatad. Una aproximación experiencial en
el comercio minorista de ropa”
Martina G.Gallarza, Eugenia Ruiz & Irene GilSaura
11. XXIV Congreso Nacional de Marketing
AEMARK (Elche)
“La compleja conceptualización del voluntario
y la riqueza de la dimensionalidad de su
experiencia: una aplicación en el ámbito de los
eventos”
Martina G.Gallarza, Teresa Fayos & Francisco
Arteaga
12. AMA SERVISIG 2014 “International Service
Research
Conference
“Which
Value
Dimension Best Predicts Customer Loyalty to
Apparel Retailers?”
Martina G.Gallarza, Eugenira Ruiz-Molina & Irene
Gil-Saura
13. EMAC 2014 (European Marketing Academy
Conference) “Loyalty-based segmentation in
apparel retailing: Evidence from an experiential
marketing approach”
Martina G.Gallarza, Eugenira Ruiz-Molina & Irene
10
CV Martina G.Gallarza
Gil-Saura
14. EMAC 2014 (European Marketing Academy
Conference) “Experiential value dimensions,
perceived value and loyalty in the hospitality
sector”
Martina G.Gallarza, Giacomo del Chiappa &
Francisco Arteaga
15. EMAC 2014 (European Marketing Academy
Conference) Poster. “Value role on Word-ofMouth process in hotel clients”
Beatriz Moliner, Maria Fuentes-Blanco, Martina
G.Gallarza e Irene Gil-Saura
16. XXXIV Jornadas de Economia de la Salud
“Ranking de los Departamentos de Salud de la
Comunidad Valenciana por Tasas de
Captación, Retención y Deserción. (20082012)”
Remedios Calero & Martina G.Gallarza
17. XXXIV Jornadas de Economia de la Salud
“Captación vs. Retención de pacientes:
Análisis diacrónico y sincrónico
en la
Comunidad Valenciana” Poster
Remedios Calero & Martina G.Gallarza
18. XXXIV Jornadas de Economia de la Salud
“Captación, Retención Y Deserción de
Pacientes de los Departamentos de Salud de
la Comunidad Valenciana: AnálisisdDe Grupos
con Especial Interés en el Modelo Alzira”
Poster
Remedios Calero & Martina G.Gallarza
19. 13th International Congress Marketing Trends.
ESCP-EAP Paris y Università Ca’Foscari de
Venecia.“Influence of online buyers profile on
retail disintermediation: An empirical study on
the Spanish hospitality sector”
Carlota Lorenzo, Giacomo Del Chiappa & Martina
G.Gallarza
20. EGPA
European
Group
for
Public
Administration
Conference
(Edinburgo):
“Perceptions of healthcare service end-users:
a cross cultural comparison between Spain and
Italy”
Remedios Calero, Martina G.Gallarza, Giacomo
del Chiappa & Ofelia Nerbón
21. EGPA European Group for Public
Administration Conference (Edinburgo): “The
Application of Service Dominant Logic
to the Medical Device Industry”
Robert Wells. Martina G.Gallarza, Luisa Andreu &
Remedios Calero
11
International
2014
Marketing
International
2014
Marketing
National
2014
Health
National
2014
Health
National
2014
Health
International
2014
Marketing
International
2013
Non Profit
International
2013
Non Profit
CV Martina G.Gallarza
22. EGPA European Group for Public
Administration Conference (Edinburgo): “What
do Patients Really Care About? A Comparison
Between Core and Peripheral Services in
Healthcare Provision”
Remedios Calero, Ofelia Nerbón & Martina
G.Gallarza
23. 5th Advances in Tourism Marketing
Conference ATMC “Objectivism or
Emotionalism? Shaping visitors’ satisfaction at
a museum”
Giacomo del Chiappa & Martina G.Gallarza
24. XXIII Congreso Nacional de Marketing
(AEMARK Barcelona) “Los Valores
Intrínsecos y la Cadena Valor-SatisfacciónLealtad: un Modelo causal en el ámbito de los
Servicios”
Martina G.Gallarza, Irene Gil, Francisco Arteaga &
Giacomo del Chiappa
25. XXIII Congreso Nacional de Marketing
AEMARK (Barcelona) “Host community
reactions to cruise tourism development: a
segmentation approach to the city of Valencia”
Carlota Romero, Giacomo del Chiappa & Martina
G.Gallarza
26. Jornadas de Redes de Investigación en
Docencia Universitaria 2013 "Experiencias de
integración entre docencia en grado e
investigación como recurso metodológico
práctico·
Manuel Cuadrado García; María José Miquel;
Martina G.Gallarza & Maja Seric
27. 17th EAERCD “Social Value and Word-ofMouth: Antecedents and Consequences in
Electronic Environments”
María Fuentes-Blasco; Beatriz Moliner-Velazquez;
Martina G.Gallarza & Irene Gil-Saura
28. 17th EAERCD ”Value Dimensions in
Hospitality Experience: Combining Intra- and
Inter-Variable Approach”
Martina G.Gallarza, Francisco Arteaga; Giacomo
del Chiappa & Irene Gil-Saura
29. XXXII Jornadas de Economía de la Salud
(Santander) “Aplicación de la Lógica del
Servicio Dominante a la industria de aparataje
médico:¿se venden productos o servicios?”
(Poster)
Ronert Wells; Martina G. Gallarza & Remedios
Calero
30. XXXII Jornadas de Economía de la Salud
12
International
2013
Non Profit
International
2013
Tourism
National
2013
Marketing
National
2013
Marketing
National
2013
Education
International
2013
Retailing
International
2013
Retailing
National
2013
Health
National
2013
Health
CV Martina G.Gallarza
(Santander) “Servicio sanitario público vs.
privado: percepciones comparadas en
términos de satisfacción y recomendación”
(Poster)
Giacomo del Chiappa; Ofelia Nerbón, Remedios
Calero & Martina G. Gallarza
31. XXXII Jornadas de Economía de la Salud
(Santander) “Asistencia pública vs. asistencia
privada: ¿qué experiencias transmiten los
pacientes? Un estudio comparativo entre
España e Italia”
Ofelia Nerbón, Remedios Calero; Martina G.
Gallarza & Giacomo del Chiappa
32. INTED 2013 International Technology,
Education and Development Conference “The
value trade-off on Higher Education Service: a
Qualitative Intercultural Approach to Students’
Perception”
Danni Li, Martina G.Gallarza & Teresa Fayos
33. INTED 2013 “Different Levels of Loyalty as a
consumer behaviour in Hugher Education
Service: an Approach in Private Universities”
Martina G.Gallarza, Teresa Fayos, Francisco
Arteaga, David Servera & Elena Floristán
34. 12th International Marketing Trends Conference
(Paris) “Cruise Tourism Development in
Valencia (Spain): stakeholder’s view and
residents attitudes”
Giacomo Del Chiappa, Martina G.Gallarza & Alicia
Zaragoza
35. 12th International Marketing Trends Conference
(Paris)“La satisfacción del cliente como
indicador de calidad asistencial: aplicación a
un servicio de neurorehabilitación”
Raul Villodre, Remedios Calero & Martina
G.Gallarza
36. 12th International Marketing Trends Conference
(Paris) “A Service-Dominant Logic perspective
on value creation in the maritime business
network”
Carlo Bode, Luisa Andreu & Martina G.Gallarza
37. VII Congreso Internacional Rulescoop “El
Voluntariado Como Capital Humano:
valoración personal y social de la contribución
del voluntario en la gestión de un evento
cultural”
David Servera; Teresa Fayos; Elena Floristán &
Martina G.Gallarza
38. VII Congreso Internacional Rulescoop
“Cambios Morfológicos Del Voluntariado Su
13
National
2013
Health
International
2013
Education
International
2013
Education
International
2013
Marketing
International
2013
Marketing
International
2013
Marketing
International
2012
Non Profit
International
2012
Non Profit
CV Martina G.Gallarza
significado y su rol en una nueva economía
social” Martina G.Gallarza, Teresa Fayos &
Elena Floristán
39. XXIII Congreso Nacional de Marketing
AEMARK (Mallorca) “¿Qué experiencia viven
los voluntarios de evento cultural? Replicando
un modelo estructural en un megaevento
religioso?”
Elena Floristán; Teresa Fayos; David Servera;
Francisco Arteaga & Martina G.Gallarza
40. XXIII Congreso Nacional de Marketing
AEMARK (Mallorca) ”Explorando Modelos de
Evaluación de Servicio con Correlaciones
Parciales: una Aplicación en Hoteles”
Martina G.Gallarza; Irene Gil-Saura; Francisco
Arteaga
41. IX FECIES “El efecto de la cultura en las
metodologías educativas: una aproximación al
trabajo en grupo de estudiantes
internacionales”
Amparo Cervera, Luisa Andreu, Martina
G.Gallarza & Joaquín Aldás
42. III Trobades d’Innovació Educativa de la
Universitat de Valéncia “Evaluación de los
estudiantes en postgrados internacionales: el
caso del iMBA”
Luisa Andreu, Joaquín Aldás, Amparo Cervera,
Marta Frasquet, Martina G.Gallarza, María Iborra
& Isabel Sánchez
43. INTED 2012 (International Technology,
Education and Development Conference) “The
effect of culture on educational methodologies
in International Business programs: an
application to the IMBA program”
Luisa Andreu, Joaquín Aldás, Amparo Cervera,
Marta Frasquet, Martina G.Gallarza, María Iborra
& Isabel Sánchez
44. 11th International Marketing Trends Conference
(Venise) “Perceived Value: a Multidimensional
Scale Proposal for a Service Experience in
Hotels”
Martina G. Gallarza, Francisco Arteaga & Irene GIl
45. 11th International Marketing Trends Conference
(Venise):“Service-Dominant logic and value in
tourism management: A qualitative study within
Spanish hotels managers”
Travis Hayslip, Luisa Andre & Martina G.Gallarza
46. 11th International Marketing Trends Conference
(Venise) “Cultural Tourism: Conceptual
Approach and Assessment for the Spanish
14
National
2012
Marketing
National
2012
Marketing
International
2012
Education
National
2012
Education
International
2012
Education
International
2012
Marketing
International
2012
Marketing
International
2012
Marketing
CV Martina G.Gallarza
Case in A Longitudinal Study”
Elodie Mallor, Teresa Fayos & Martina G.Gallarza
47. 11th International Marketing Trends Conference
(Venise) “Lost in translation? Language in
promotional material and its emotional effects
on B2B relationship marketing in healthcare
industry”
Kim Strikol, Remedios Calero & Martina
G.Gallarza
48. 11th International Marketing Trends Conference
(Venise) “Managing megaevents from the
perspective of different stakehplders, an
exploratory analysis on volunteers”
Elena Floristán, Teresa Fayos, Martina G.
Gallarza & David Servera
49. 2011 Academic conference on Complex
Service Systems: Understanding complex
service systems through different lenses
“Perceived safety index in a complex service
system: a conceptual framework”
Luisa Andreu, Martina G.Gallarza & Francisco
Arteaga
50. XXII Congreso Nacional de Marketing
AEMARK (Castellón) “¿Existen diferencias
sociodemográficas en la autovaloración de los
voluntarios en un megaevento?” :
Elena Floristán; Teresa Fayos; Francisco Arteaga,
& Martina G. Gallarza
51. XXII Congreso Nacional de Marketing
AEMARK (Castellón) “Influencia de la calidad
de servicio sobre el valor y la satisfacción: una
aplicación al ámbito logístico”
Martina G.Gallarza; Irene Gil-Saura & Francisco
Arteaga
52. XXXI Jornadas de Economía de la Salud
(Palma de Mallorca) “Aportación del “modelo
Alzira” a la sostenibilidad de la sanidad pública
española”
Raúl Villodre, Remedios Calero & Martina G.
Gallarza
53. XXXI Jornadas de Economía de la Salud
(Palma de Mallorca) “La satisfacción del
cliente interno y externo como indicador de
calidad asistencial: aplicación a un servicio de
neurorehabilitación” Remedios Calero &
Martina G. Gallarza
54. 10th International Marketing Trends Conference
(Paris) “How important service providers’
perceptions are? An empirical analysis on the
value delivered in Spanish hotels”
15
International
2012
Marketing
International
2012
Marketing
International
2011
Services
National
2011
Marketing
National
2011
Marketing
National
2011
Marketing
National
2011
Health
International
2011
Marketing
CV Martina G.Gallarza
Martina G. Gallarza, Irene Gil-Saura & Francisco
Arteaga
55. 10th International Marketing Trends Conference
(Paris) “El percepciones del usuario vs.
percepciones del gestor del servicio: un
análisis cualitativo en el ámbito de las
concesiones sanitarias administrativa”
International
2011
Marketing
International
2011 Marketing
Remedios Calero & Martina G.Gallarza
56. 10th International Marketing Trends Conference
(Paris) “La motivación de compra de productos
de comercio justo: construcción de un índice
de medición de diferencias sociodemográficas”
David Servera, Martina G. Gallarza, Teresa
Fayos, & Francisco Arteaga
57. XXII Congreso Nacional de Marketing
AEMARK (Oviedo) “El valor entregado:
relaciones con la cultura de servicio, la
orientación al cliente y la satisfacción en la
industria hotelera”
Martina G. Gallarza, Irene Gil & Francisco Arteaga
58. XXX Jornadas de Economía de la Salud
(Valencia) “La Concesión Sanitaria
Administrativa: utilidad estratégica mediante la
metodología DAFO”
Remedios Calero & Martina G. Gallarza
59. 9th International Marketing Trends Conference
(Venice) “Comercio Justo: notoriedad y
sensibilización entre el profesorado escolar”
Teresa Fayos, Martina G. Gallarza, Francisco
Casamitjana & David Servera
60. 9th International Marketing Trends Conference
(Venice) “El marketing de eventos y el
voluntariado: análisis del valor de la
experiencia”
Martina G. Gallarza, David Servera, Francisco
Arteaga & Irene Gil
61. 9th International Marketing Trends Conference
(Venice) “Valencia o la creacion de una nueva
identidad cultural.”
Elodie Mallor, Martina G. Gallarza & Ernesto
Tapia-Moore
62. XXI Encuentro de Profesores Universitarios de
Marketing AEMARK (Bilbao) “Importancia de
las percepciones del gestor del servicio. Un
análisis empírico sobre el valor entregado en
hoteles españoles”
Martina G. Gallarza, Irene Gil-Saura & Francisco
Arteaga
63. 8th International Congress of the International
16
National
2010
Marketing
National
2010
Health
International
2010
Marketing
International
2010
Marketing
International
2010
Marketing
National
2009
Marketing
International
2009 Non profit
CV Martina G.Gallarza
Association on Public and Nonprofit Marketing
(Valencia) “Value dimensions in a voluntary
experience: a comparison of pre and post
perceptions”
Martina G. Gallarza, Irene Gil, Francisco Arteaga
& Elena Floristán
64. 8th International Congress of the International
Association on Public and Nonprofit Marketing
(Valencia) ”Fair Trade: notoriety and purchase
motivations of consumers in Valencia”
Teresa Fayos, Martina G. Gallarza, David
Servera, & Francisco Arteaga
65. 8th International Congress of the International
Association on Public and Nonprofit Marketing
(Valencia) ”Marketing strategies: applied
analysis to health concessions ” (junior Paper)
Remedios Calero & Martina G.Gallarza
66. 8th International Marketing Trends Conference
(Paris) “PLS algorithms in the estimation of
causal models: an application to logistics
value”.
David Servera, Francisco Arteaga, Irene Gil &
Martina G. Gallarza
67. 8th International Marketing Trends Conference
Trends (Paris) “The Strategic Design of The
Spanish New Bachelor in Business
Administration (Grado en ADE): Perceptions of
different stakeholders of Higher Education”.
Martina G. Gallarza, Teresa Fayos, David
Servera & Francisco Arteaga
68. XXI Encuentro de Profesores Universitarios de
Marketing AEMARK (Bilbao) “Importancia de
las percepciones del gestor del servicio. Un
análisis empírico sobre el valor entregado en
hoteles españoles”
Martina G. Gallarza, David Servera, Francisco
Arteaga & Teresa Fayos
69. VI Jornadas de Redes de Investigación en
Docencia Universitaria "La evaluación del
servicio de formación universitaria: análisis de
las opiniones de los diferentes agentes
implicados"
David Servera, Martina G.Gallarza y Teresa
Fayos
70. 7th International Marketing Trends Conference
(Venecia) “Análisis y evaluación del servicio de
formación universitaria: implicaciones para el
marketing estratégico de las universidades”.
Martina G. Gallarza, Teresa Fayos, Francisco
Arteaga & David Servera
17
International
2009 Non profit
International
2009
Non profit
International
2009
Marketing
International
2009
Marketing
National
2009
Marketing
National
2008
Eduaction
International
2008
Marketing
CV Martina G.Gallarza
71. XIX Encuentro de Profesores Universitarios de
Marketing (Vigo) “La dimensionalidad de valor
en la experiencia de voluntariado”
Martina G. Gallarza, David Servera, Irene Gil y
Francisco Arteaga
72. Advances in Tourism Marketing Conference
(Valencia) “An empirical investigation on Value
Dimensionality among volunteers in a
Religious Event Experience”.
Martina G. Gallarza, Francisco Arteaga, Elena
Floristán & Irene Gil.
73. 6th International Marketing Trends Conference
(Paris) “La investigación conceptual sobre
valor percibido: propuesta y contrastación de
un modelo verbal gráfico”.
Martina G. Gallarza & Irene Gil
74. 29 Congreso Nacional de Estadística e
Investigación Operativa SEIO (Tenerife) “A
new multiblock PLS method to estimate causal
models”.
Francisco Arteaga, Martina G. Gallarza & Irene
Gil.
75. XVII Encuentro de Profesores Universitarios de
Marketing (Madrid) “La investigación del
comportamiento del turista: propuesta de un
modelo
explicativo
de
la
evaluación
postcompra”.
Martina G. Gallarza, Francisco Arteaga e Irene Gil
76. 4TH International Symposium on PLS and
related methods (Barcelona) “PLS based
methods to estimate causal models.
Application to the post consumption behavior
in tourism ”
Francisco Arteaga, Martina G. Gallarza & Irene
Gil.
77. 33rd EMAC Conference (Murcia) “Developing a
model for assessing the effects of types of
value on perceived value, satisfaction and
loyalty”
Martina G. Gallarza e Irene GIl.
78. I Forum Internacional sobre las Ciencias, las
Técnicas y el Arte aplicadas al Marketing
(Madrid) “Una aproximación al análisis de la
actividad turística desde la perspectiva del
marketing”.
Haydée Calderón, Martina G. Gallarza & Irene Gil
18
National
2007
Marketing
International
2007
Tourism
International
2007
Marketing
National
2006
Statistics
National
2005
Marketing
International
2005
Statistics
International
2004
Marketing
International
1998
Marketing
CV Martina G.Gallarza
2.4. MEMBER OF SCIENTIFIC COMITEES AND REVIEWER FOR ACADEMIC
JOURNALS
1. MEMBER OF THE EDITORIAL BOARD of Tourism Analysis
https://www.cognizantcommunication.com/journal-titles/tourism-analysis#tab-4
2. MEMBER OF THE EDITORIAL BOARD of Journal of Hospitality and Tourism
Research. SAGE PUBLICATIONS
http://www.sagepub.com/journals/Journal200848/boards
3. MEMBER OF THE EDITORIAL BOARD of Journal of Business Theory and
Practice. SHOLINK.
http://www.scholink.org/ojs/index.php/jbtp/about/editorialTeam
4. Member of the evaluation committee of academic Journals (Ad.hoc reviewer)
a. ANNALS OF TOURISM RESEARCH
b. TOURISM MANAGEMENT
c. JOURNAL OF SERVICE RESEARCH
d. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
e. VOLUNTAS: INTERNATIONAL JOURNAL OF VOLUNTARY AND
NONPROFIT
f. CURRENT ISSUES IN TOURISM
g. INTERNATIONAL JOURNAL OF CULTURE, TOURISM AND
HOSPITALITY RESEARCH.
h. ASIA PACIFIC MANAGEMENT REVIEW
i. INTERNATIONAL JOURNAL OF SUSTAINABLE AND
ENVIRONMENTAL DEVELOPMENT
j.
JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT
k. JOURNAL OF TOURISM MARKETING AND MANAGEMENT
5. MEMBER OF THE SCIENTIFIC COMITEE OF THE 14th, 13th, 12th, 11th, 10th,
9TH, 8TH AND 7TH INTERNATIONAL MARKETING TRENDS CONFERENCE.
ESCP-EAP PARIS. CA-FOSCARI UNIVERSITY VENICE (2008, 2009, 2010,
2011, 2012, 2013, 2014 & 2015)
6. MEMBER OF THE SCIENTIFIC COMITEE OF THE XVIII, XIX, XX, XXI, XXII,
XXIII
ENCUENTRO
DE
PROFESORES
UNIVERSITARIOS
DE
MARKETING . SPANISH NATIONAL CONGRESS (2010, 2011, 2012, 2013,
2014 & 2015)
7. MEMBER OF THE SCIENTIFIC COMITEE OF THE « IV CONGRESO DE
ECONOMIA DE LA COMUNDAD VALENCIANA ». GENERALITAT
VALENCIANA
8. MEMBER OF THE SCIENTIFIC COMITEE OF EMAC 2014 & 2015
EUROPEAN MARKETING CONFERENCE
9. MEMBER OF THE SCIENTIFIC COMITEE OF ACEDE 2012 AND 2014
ASOCIACION EUROPEA DE ECONOMIA Y DIRECCION DE EMPRESAS
19
CV Martina G.Gallarza
2.5. RESEARCH STAYS IN FOREIGN UNIVERSITIES
1. STRATHCLYDE BUSINESS SCHOOL DEPARTMENT OF MARKETING.
GLASGOW. (UNITED KINGDOM)
Research stay as a GUEST SCHOLAR (7 weeks September-October 2013).
Invited by professor Spiros Gounaris for planning a research on Internal
Marketing Orientation, and Job satisfaction, to be conducted in Spain in several
services industries.
2. SASSARI UNIVERSTY. DEPARTMENT OF ECONOMICS AND BUSINESS
- UNIVERSITY OF SASSARI, SARDINIA (ITALY)
Research stay as a GUEST SCHOLAR (3,5 weeks December 2012).
Collaboration with professor Giacomo del Chiappa on a research on
Disintermediation in Spain, using a comparative approach (cross-cultural
between Italy and Spain)3. SASSARI UNIVERSTY. DEPARTMENT OF ECONOMICS AND BUSINESS
- UNIVERSITY OF SASSARI, SARDINIA (ITALY)
Research stay as a GUEST SCHOLAR (4 weeks July 2012). Collaboration with
professor Giacomo del Chiappa on a conceptual research project aimed at
investigating the resident’s perceptions and attitude toward the cruise tourism
development and the value experience in hotels.
4. ECOLE SUPERIEURE DE COMMERCE DE PARIS (ESCP)
Research stay as a GUEST SCHOLAR (8 weeks July-Augiest 2011).
Collaboration with professor Jean-Françpis TRINQUECOSTE on rating and
ranking the future marketing trends in 2010 and 2011 volumes of 10 leading
Marketing Journals. Research project under supervision of Professor JeanClaude ANDREANI.
5. COLUMBIA UNIVERSITY. MARKETING DIVISION. USA
Research stay as a GUEST SCHOLAR (6 weeks from mid JUNE to end JULY
2010) invited by Professor GITA JOHAR. Collaboration with Professor MORRIS
B. HOLBROOK (By that time Emeritus) on Value Dimensionality. Grant obtained
at University of Valencia.
6. ECOLE DES DIRIGEANTS ET CREATEURS D’ENTREPRISE. PARIS.
Research stay as a GUEST SCHOLAR (12 weeks from June 15th to September
15th 2009). Invited by Professor Christian Lhermie. IN OCRE (The Observatory
and Entrepreneurial Research Centre. Planning a Research Project on
Entrepreunurial attitudes of Business Students. Grant obtained at University of
Valencia.
20
CV Martina G.Gallarza
7. INSTITUT CATHOLIQUE DE PARIS. Faculté de Sciences Sociales et
Économiques (FASSE)
Research stay (1 month may 2007) Research Project on Fair-Trade (DOGV Nº
5602 DEL 19/09/2007 Nº EXPEDIENTE 3011t through SÓCRATES-ERASMUS
grant (TS-Teaching Staff) Universidad Católica de Valencia
21
CV Martina G.Gallarza
2.6. PRIZES, AWARDS AND GRANTS
•
AWARD for my PhD Dissertation “FINALISTA DEL PREMIO TURISME 2003 EN LA
MODALIDAD DE TESIS DOCTORALES” AGENCIA VALENCIANA DE TURISMO
(Regional Tourism Board)
•
AWARDS for paper published:
• “PREMIO AL MEJOR ARTICULO INTERNACIONAL” (AWARD FOR THE BEST
INTERNATIONAL PAPER) from the Spanish National Association of Marketing
o Gallarza, M. G., Arteaga, F., & Gil-Saura, I. (2013). The value of
volunteering in special events: A longitudinal study. Annals of Tourism
Research, 40(1), 105-13
“OUTSTANDING PAPER OF 2013”. Selected by the journal’s Editorial Team
among all papers published in 2013.Selected by the journal’s Editorial: Este
trabajo ha sido premiado con la distinción AWARDS for EXCELLENCE,
Outstading Paper, como el mejor articulo publicado en 2013 en Tourism Review.
http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2014
o Gallarza, M. G. & Gil, I. (2008). “The Concept of Value and its dimensions.
A tool for analysing tourism experiences.” Tourism Review. 63 (3), 4-20.
•
• “HIGHLY COMMENDED AWARD 2009“ for the best paper published in 2008 in
TOURISM REVUE (EMERALD LITERARY NETWORK).
o Gallarza, M. G. Gil, I. & Arteaga, F. (2013). “The Quality-ValueSatisfaction-Loyalty chain: relationships and impacts” Tourism Review. 68
(1), 1-20.
•
4 students won competitive awards for their final works, made under my supervision
• Lucrecia LORINI. Accésit “V Premio de Turismo sostenible, desarrollo sostenible
y cambio climático” financed by
“Universidad Antonio de Nebrija” and
“Fundación ACS”.
• Mireia FLUIXA: “Premio de Investigación de la Cátedra de Trabajo Autónomo”
provided by “Caja de Ahorros del Mediterráneo (CAM), “Universitat de Valénci”a
and “Federación de Autónomos ATA”.
• Alicia Zaragoza. Accesit “Premios de Estudia VLC Fundación InnDEA Valencia”
Ayuntamiento de Valencia.
• Rafael Currás. “Premio al mejor Proyecto Fin de Carrera” Facultad de Estudios
de la Empresa. Universidad Politécnica de Valencia.
• 7 Grants received form SOCRATES–REASMUS European program as Teaching
staff mobility
• 1 Grants from Vicerrectorado de Investigación y Política Científica de la
Universitat de València. For a Research Stay at Columbia Business School
• 1 Grant from Vice-Decanato de Relaciones Internacionales de la Facultar de
Economia, for an English Language course in Scotland
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CV Martina G.Gallarza
3-TEACHING
3.1. TEACHING at UNDERGRADUATE and POSTGRADUATE LEVEL
Since 1994-1995, I have been teaching both in undergraduate and postgraduate levels
in three Public and Private Universities in the Region of Valencia, and participating in
several Master programs in other institutions
Year
Type of contrat
1994-1995
Assistant Professor
1997-2005
Associate Professor
2005-2008
2008currently
Associate Professor in Private
University
“Profesor Contratado” (Tenured
as Associate Professor)
School
Business Department
University of Valencia
Business Faculty
Polytechnic University of Valencia
Business Faculty
Catholic University of Valencia
Marketing Department
University of Valencia
Participation in 13 Master Programs in Valencia3
• Master en Marketing e Investigación de Mercados (MIM) (UV)
• European Master in Work, Organizational, and Personnel Psychology (WOP-P)
(UV) ERASMUS-MUNDUS l
• Master Oficial en Dirección y Planificación del Turismo (MOPT) (UV)
• International Master in Business Administration (IMBA) (UV)
• Master Oficial en Gestión Sanitaria (MGS) (UCV)
• Master Oficial en Gestión de Seguros, Análisis y Cobertura de Riesgos
Empresariales (MGSACRE) (UCV)
• Master Oficial en Dirección de Negocios de Turismo y Ocio (MDNTO) (UCV)
• Postgrado Universitario “Gestión Básica de la Empresa Ferroviaria” (UV)
• Master Universitario Internacional en Turismo y Hostelería (UPV)
• Master in Business Administration, MBA Executive (UCV)
• Master in Business Administration: Global (UCV)
• Master en Gastronomía, Cultura y Salud (VIU)
• Diploma en Marketing Estratégico (título propio de la Universidad de Valencia y
Cámara de Comercio).
Subjects Taught in undergraduate level
Marketing Management: introduction
Marketing for Tourism
Business Economics III
Introduction to Marketing
Marketing: Advertising & Communications
Consumer Behaviour
Introduction to Marketing
3
UV= Universitat de Valéncia, UCV= Universidad Católica de Valencia, UPV=Universidad Politécnica de
Valencia, VIU: Valencian International University
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CV Martina G.Gallarza
• Subjects taught in postgraduate level
The nature of Retailing Service
Distribution Channels
Market Research Applied to Tourism
Services Marketing
Global Marketing Strategies
Commercial Organisation and Market Analysis
Market Research
Marketing Management I and II
Techniques for negotiating & Communicating
Loyalty Strategies for gaining customers
Relationship Management in Tourism Business
Marketing for Health Services
Marketing for Insurance Services
Relationship Marketing and Customer Loyalty
Services and Innovation
Non-verbal Communication in intercultural settings
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CV Martina G.Gallarza
3.2. TEACHING IN DOCTORATE LEVEL
PHD PROGRAMME: “Scientific transformations and the quality of the research at
university in the beginning of the third millenary”
Catholic University of Valencia
COURSE NAME: “PERCEIVED VALUE, CUSTOMER SATISFACTION AND
DISSATISFACTION BEHAVIOUR IN THE CONSUMER EXPERIENCE” NUMBER OF
HOURS: 20 hours/year
YEARS: 2005-2006; 2006-2007; 2007-2008; 2008-09; 2009-10; 2010-11: 2011-12:
2012-13; 2013-14
3.3. PhD SUPERVISOR and MASTER THESIS SUPERVISOR
Supervisor of 2 PhD Dissertations at Catholic University of Valencia
• Remedios Calero: “El comportamiento de lealtad del paciente: un análisis
aplicado al Modelo Alzira” Defended 23rd May 2014. SOBRESALIENTE Cum
Laude
• Elena Floristán: “Voluntariado y Megaeventos: análisis de la experiencia de
consumo y perspectiva de gestión”. Defended 21st December 2011.
SOBRESALIENTE Cum Laude
• Supervisor of more than 60 Master thesis in several programs in UV, UCV and UPV
3.4. TEACHING ABROAD
In chronological order
1. TEACHING at Université Jean Monnet (Saint Étienne. France). Institut
Universitaire en Technologie. March 2000. “Communication non Verbale: le
langage secret dans les communcation interpersonnelle” (8 hours) (Grant EU
Socrates)
2. TEACHING at Université Claude Bernard LYON 1 (Lyon, France). Institut
Universitarie Professionnalisé (IUP Management) (Grant EU Socrates)
a. March 2001 “Marketing des Services: problémes et specificités”
hours)
(7,5
b. May 2005. “Marketing Relationnel et Fidelization des Clents” (7,5 hours)
c. March 2007 “Communication non Verbale” (8 hours)
3. Institut Catholique de Paris. Faculté de Sciences Economiques et Sociales
(Paris, France). June 2008. “Commerce Equitable” (8 hours) (Grant EU
Socrates)
4. Sassari Universty. Department of Economics and Business, (Sardinia, Italy)
(Grant EU Socrates)
a. May 2013 “Non Verbal Communication in Intercultural settings” (6 hours)
b. September 2014 “Non Verbal Communication in Intercultural settings” (6
hours)
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CV Martina G.Gallarza
5. Sassari University Facoltà di Economia. Università degli Studi di Sassari. Polo
Universitario di Olbia. Sardinia, Italy). Specialized Master ITMA (January 2014
“Customer Value experience in Tourism settings” (6 hours)
6. Teaching at Hochschule Bremen (Bremen, Germany) International Graduate
Center. MBA Global Management and MBA International Tourism Management.
a. March 2015 “Services and Innovation” (30 hours)
b. April 2014 “Services and Innovation” (30 hours)
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CV Martina G.Gallarza
4- - MANAGEMENT EXPERIENCE
4.1. MANAGEMENT IN HIGHER EDUCATION
FACULTY OF BUSINESS. CATHOLIC UNIVERSITY OF VALENCIA (2005-2008)
1. DEAN OF THE FACULTY OF BUSINESS From March 2005 to July2008
2. PRESIDENT of the COMISSION for the VERIFICATION of the NEW DEGREES
IN THE EUROPEAN HIGNER EDUCATION AREA May 2008
3. MEMBER of the BOARD OF DIRECTORS at the CATHOLIC UNIVERSTY OF
VALENCIA From March 2005 to July 2008
4. SECRETARY of the INSTITUT “ETHICS IN ECONOMIC BEHAVIOUR” “ÉTICA
DEL COMPORTAMIENTO ECONÓMICO” CATHOLIC UNIVERSTY OF
VALENCIA From March 2005 to July2008
5. CO-DIRECTION of the INTERNATIONAL COURSE “ORGANISING AN
INTERNATIONAL COMPANY” PORGRAMMES SOCRATES ERASMUS.
YEAR 2007-2008.
FACULTY OF BUSINESS. POLYTECHNIC UNIVERSTY OF VALENCIA (1997-2004).
1. HEAD OF MARKETING DEPARTMENT: (YEARS 1999-00/2000-01/2001-02/ 200203).
2. HEAD OF INTERNATIONAL OFFICE (YEARS 1997-98/1998-99 /1999-00/200001/2001-02).
3. MEMBER OF THE COMMITTEE FOR INNOVATIVE ACADEMIC METHODOS
(YEARS 1997-98/1998-99/ 1999-00/2000-01/2001-02).
4.2. BUSINESS EXPERIENCE
1. PERNOD RICARD. France (since April 2012)
Member of the Board of Directors (Adminstrateure)
2. Decolevante S.L. GROUP ERIA Gandía (Valencia) 1993/1995
Marketing Planner for a Chemist Retailing Chain
Research on customer service: satisfaction and service recovery
3. Intermón OXFAM Fondation for the Third World (Valencia) 1994/1995
Creation and Direction of the Local Committee in Gandia. Coordination of team of
volunteers engaged in fundraising
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CV Martina G.Gallarza
4. KP Foods. United Biscuits. London. (United Kingdom) 1991/1992
Assistant of Product Manager.
4.3. PROFESSIONAL AFFILIATIONS
Member of American Marketng Association
Member of Asociación Española de Marketing
Member of Asociación Española de Estudios de Mercado y Opinión (until 2013)
Member of Association Française de Marketing (Excellence)
Member of Association d’Experts Scientifiques en Tourisme (until 2013)
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